Connecting with your customers
Website solutions pages are designed to present your outcomes; however, they often don’t connect with clients like you do when you sit down with them face-to-face.
The solution is to take the selling methods that you already find valuable when you meet with your clients, and use them to create an on-line presence that builds trust and rapport.
Introducing “Focused Selling Pages”
Focused Selling Pages offer five key benefits.
- First present what clients want to accomplish prior to offering the solutions
- Confirm that you understand exactly what they want
- Start out simple but grow to include all the info
- Counter common client objections or concerns
- End with a strong call to action
The Result
With Focused Selling Pages now you have a way to connect with clients just like you’re sitting across the table from them. This builds trust and rapport and gives you a great way to differentiate your company from the competition. Call Prime Image today and we will be happy to sit down with you, listen to what you want to accomplish, and provide strategies to get you there. 484-955-3860 info@primeimage.net
A Business Example
ScubaVenture, a scuba diving training center, generates most of it income when new students become divers, and purchase scuba equipment or sign up for scuba diving vacations. Prime Image created a set of Focused Selling Pages that show new divers the benefits that ScubaVenture provides, and tells them exactly what they need to do, step-by-step. Click here to view the pages.
A Non-profit Example
The Rotary Club of Twin Valley needed an internet site designed to attract new members and increase sponsorships. We created a site with a front-end strategy designed to speak directly to potential new members, and created a set of pages focused on promoting their fundraiser. Click here to view their site.
The Details
Let’s say you pick three or four products or services that generate the most income for your company. You might also include a category that isn’t a high profit generator, but one that’s often an attractive option for new clients looking to save.
We start out by identifying the key solutions that customers are looking for. This clearly shows clients that you know exactly what they want. Once a client understands that, they tend to be listening when you tell them what they need to do next.
A Focused Selling Page begins by presenting just the key benefits, so the “show-me-the-money” people, who want the bottom line up front, get what they want. Then the pages grow to include all of the information, so the “reader-thinker” people, who want the details, can see it all—just like the page you are now reading.
Creating a Focused Selling Page is easy. You sit down with your sales people and ask them to identify the key points in a sales call when they know when prospective clients “get it”, and understand that you have what they want. Then you include their selling language and techniques into your pages.
Using these method and others, we create pages that work together towards a common goal. They build a natural bridge between your website and an initial client meeting.
Click here to learn how you can use video and still images to enhance the power of your message.